You’re employed onerous in your music. As soon as it’s launched into the world, you need folks to understand it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll pay attention once more.
That may occur, after all. It occurs on a regular basis.
However with infinite quantities of recent music being launched, and with infinite quantities of social content material designed to maintain us viewing and scrolling, it often doesn’t occur all by itself.
To realize traction together with your music, it’s good to:
- Actively talk
- Make folks curious about your music
- Entice them to take an opportunity on you
- And make it simple to be discovered
That takes creativity, but it surely additionally takes a easy consciousness of among the methods and locations folks could be in search of you and your music on-line.
You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. That will help you keep away from that, right here’s a listing of 7 widespread errors that trigger musicians to go unnoticed.
Your followers can’t discover you as a result of…
1. You’re not linking!
Don’t depart room for thriller. In order for you a fan to take a particular motion, inform them clearly.
You’re not being “sales-y” or “cringe” whenever you ask folks to hearken to your tracks. You’re a musician! In fact that’s what you need folks to do. And also you’re HELPING them by making the instructions clear.
Wherever attainable, use the linking instruments so your music is at all times only one click on away.
2. Your bio is dangerous
Does your social bio join the dots between who you might be and the music you create? If not, repair that!
Positive, the model of writing ought to convey one thing about your persona by way of the tone and kind (humorous, severe, absurd, mysterious, and so on.), however you additionally want the main points of your bio to inform folks crucial issues about your music profession at present.
3. Your identify and deal with don’t match
Don’t get cute with this! Your artist identify = Your social deal with. Easy.
As an example, if my band identify was Trash Collectors, my Instagram identify ought to NOT be Crash Tollectors or Somebody Someplace Calls us Trash Collectors.
But I discover this mismatch many instances when attempting to seek for new acts on social. If it provides the slightest little bit of uncertainty or further steps for somebody looking out, it’s a mistake.
4. You’re not posting sufficient
The longer you go dormant, the much less possible it is going to be that individuals see your new stuff whenever you do put up.
So hold your viewers engaged all through these months or seasons whenever you don’t have a lot happening. Since you’ll want them to nonetheless be paying consideration when you do have large information to share.
When you do have large information, it’s additionally a typical mistake to not put up sufficient about that particular person launch or occasion. Bear in mind, folks usually have to see a message a number of instances (7 is the overall rule) earlier than they act on it.
5. You don’t have a web site
Should you rely solely on social, it’s a ache for followers, who won’t be on sure social platforms, or can’t view content material till they log in.
In case your message or information announcement is public and vital, put up it in your web site. Which after all means you start by HAVING a web site devoted to your music.
6. You retain altering your artist identify
Cease it! Choose one thing. In any other case you’ll confuse followers, potential followers, and Google.
Should you’re embarrassed by your artist identify, you weren’t affected person sufficient whenever you picked it. Should you really feel such as you’ve developed past your artist identify, do not forget that numerous legendary acts have modified their sound all through the years with out altering their identify.
Your artist identify is the cornerstone of your model id. You’re allowed to renovate and add new rooms to your inventive home. You don’t should construct a brand new cathedral from scratch each time you evolve as an artist.
7. Your songs are solely on Bandcamp or Soundcloud
Should you really wish to be discoverable, your tracks must be in all places that individuals are looking for music.
I wrote an entire article about this widespread downside, why it’s an issue, and the way simple it’s to unravel. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by retaining your music walled-off. Distribute it. Extensively!
After pouring a lot time and expertise into your tracks, you don’t wish to see a lacklustre response to your new music. Or worse, no engagement in any respect.
However with just some pretty steps or concerns beforehand, you may be sure you and your music are simple to seek out on-line. Simpler to seek out, simpler to take pleasure in!
