It seems like no collaboration is off-limits on this new period of chaos advertising (see: the brand new Tresemmé sizzling sauce), and whereas lots of these meals collaborations balloon into surrealist territory that steers them away from model authenticity, I’m completely right here for the fantasy that OLIPOP is pitching us, which is that of a “Time Journey Company” takeover of the Austin Motel from June 24 to July 8.
As OLIPOP explains, “friends can enter for an opportunity to win one in every of three immersive, soda-inspired suites [that bring] an OLIPOP taste to life by way of the lens of a special decade.” Along with the Cherry Cola Suite, there may even be a 1986 Cream Soda Suite decked out in pastel stripes, neon lights, and retro arcade particulars…
The entire rooms really feel impressed by theatrically adorned, vintage-inspired motels and motels like the long-lasting The Madonna Inn (as seen in lots of a photograph shoot and music video), upstate New York’s The Roxbury (recognized for its coconut-cream-pie-themed room), and the quite a few themed {couples}’ motels within the Poconos. Through the years, Airbnb and different manufacturers have supplied elaborate, raffle-based themed resort stays — usually, to promote the likes of Hocus Pocus 2 or Shrek (the latter of which had an unbelievable swamp set-up), so it’s truly good to see one other firm throw its trip hat into the ring in a method that doesn’t really feel haphazardly inauthentic.
In any case, I’ll completely co-sign the creation of extra kitsch resort rooms, notably when it seems like America’s personal retro love motels are more and more going out of enterprise.
Will OLIPOP proceed to dip its toes into extra experimental — and experiential — advertising strategies à la Liquid Demise? Time will inform if the corporate veers into related shock advertising territory, however I hope it stays the course of curating activations with id coherency. Oh, and shag rugs.
Study extra about how you can keep at OLIPOP’s themed rooms right here.
