Proton has introduced its group gross sales numbers for September 2025, revealing that it delivered 13,395 models (home and export) final month, which is 1,833 models – or 12.04% – lower than the 15,228 models it managed in August. This introduced its whole gross sales in Q3 to 42,141 models and the year-to-date (YTD) quantity to 114,297 models, the latter being 0.9% forward of the identical interval final 12 months.
The corporate added that its market share for the month is estimated at 23.4%, whereas its YTD market share stands at 19.9%. When it comes to mannequin particular efficiency, no shock as to the model’s finest vendor being the Saga but once more. With 6,058 models shifted final month, this makes it the third consecutive month gross sales of the sedan have handed the 6,000 unit mark.
Elsewhere, the new X50 continued to carry out strongly, with 3,438 models being delivered within the mannequin’s second full month of gross sales, leading to it changing into its phase chief and the general best-selling SUV within the nation. As much as the tip of September, YTD gross sales for the SUV stood at 21,154 models, which is 24.4% forward of the amount recorded final 12 months.
No month-to-month numbers had been offered for the X70, with the model merely indicating that YTD numbers as much as September for the SUV stood at 6,033 models, 10.1% forward of its quantity from the identical interval in 2024.
As for the X90, 194 models had been bought in September. In the meantime, 979 models of the S70 sedan had been bought final month, inserting it between the Persona and Iriz, which achieved gross sales of 1,161 and 278 models respectively.
The eMas 7 continues to be the hottest EV within the nation, with the 845 models bought in September bringing its whole gross sales to six,656 models in 9 months. With the approaching arrival of the eMas 5 and the graduation of native meeting at its new EV plant in Tanjong Malim, the corporate mentioned it’s seeking to a major improve in its EV gross sales efficiency come 2026.
“The third quarter has been exceptionally good for the corporate and we plan to hold this momentum into the ultimate three months of the 12 months to each meet our quantity goal and act as a springboard for 2026,” mentioned Proton Edar deputy CEO Zhang Qiang.
Export numbers had been additionally talked about, with the automaker’s export targeted subsidiary, Proton Worldwide Gross sales Company, recording gross sales of 815 models final month. This brings YTD export gross sales to three,959 models, 56% forward of the earlier 12 months. Main the export cost was the X50, with quantity this 12 months rising by 220%, whereas 443 models of the eMas 7 have been exported thus far in 2025.
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