GWM has confirmed it’s going to launch its Wey premium model in Australia in mid-2026, beginning with no less than two fashions to sort out BYD’s personal luxurious sister model, Denza, and MG’s IM Motor.
Talking on the Chinese language model’s 2025 Tech Day in Melbourne at the moment, GWM Australia advertising chief Steve Maciver informed media together with CarExpert that the Wey model might be added to the GWM portfolio and offered by means of the identical 116-strong vendor community.
He described Wey merely as “a extra luxurious GWM providing” that might be offered alongside different GWM marques together with the Haval, Ora, Tank and Cannon sub-brands, however was unwilling to call a goal competitor akin to Denza or IM Motor.
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“Consider it as one other GWM SUV model sitting on a extra upmarket degree in contrast with Haval, which is clearly our mainstream SUV model, so a lot of fashions are into consideration for that,” stated Mr Maciver.
Like GWM’s different sub-brands, Wey automobiles will put on a GWM badge on the rear and the emblem of their respective sub-brand on the entrance.
Whereas Mr Maciver wouldn’t determine particular fashions, the Wey model could possibly be launched right here with a number of hybrid automobiles as GWM has beforehand pointed to hybrids – and notably plug-in hybrid (PHEV) powertrain know-how – as being key to additional progress in Australia.
This will likely embrace the PHEV-powered Wey Blue Mountain six-seat SUV because the flagship for the model, which GWM has beforehand informed CarExpert could be positioned above the Haval H6 mid-size in Australia.

The costliest of the Wey model’s SUV fashions in China, the Blue Mountain is analogous in dimension to the Mazda CX-90 and round 100mm longer than the Toyota LandCruiser 300 Collection, with the identical width.
It has a six-seat cabin format in a two-plus-two-plus-two configuration throughout three rows, and is obtainable with two powertrain choices in China.
Each incorporate a turbocharged 1.5-litre four-cylinder petrol engine and two electrical motors to provide mixed outputs of 380kW of energy and 933Nm of torque, however with completely different ternary lithium-ion batteries.
The usual model has a 44.5kWh battery and the flagship variant employs a 52.3kWh battery, delivering 185km and 220km (WLTP) electric-only driving ranges respectively.

There’s additionally potential for a hybrid-powered folks mover from the Wey Gaoshan lineup, maybe together with the massive Wey 80.
“Clearly the [people mover] section isn’t enormous, however in case you think about what GWM brings to the desk when it comes to worth, GWM will at all times be worth and that doesn’t imply you possibly can’t get worth at 80 or 100 grand – worth’s relative,” stated Mr Maciver.
“There are another choices on the desk as properly… it is not going to simply be one mannequin initially – it is perhaps two, three fashions.”
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