GWM luxurious model Wey confirmed for mid-2026 Australian launch


GWM has confirmed it’s going to launch its Wey premium model in Australia in mid-2026, beginning with no less than two fashions to sort out BYD’s personal luxurious sister model, Denza, and MG’s IM Motor.

Talking on the Chinese language model’s 2025 Tech Day in Melbourne at the moment, GWM Australia advertising chief Steve Maciver informed media together with CarExpert that the Wey model might be added to the GWM portfolio and offered by means of the identical 116-strong vendor community.

He described Wey merely as “a extra luxurious GWM providing” that might be offered alongside different GWM marques together with the Haval, Ora, Tank and Cannon sub-brands, however was unwilling to call a goal competitor akin to Denza or IM Motor.

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“Consider it as one other GWM SUV model sitting on a extra upmarket degree in contrast with Haval, which is clearly our mainstream SUV model, so a lot of fashions are into consideration for that,” stated Mr Maciver.

Like GWM’s different sub-brands, Wey automobiles will put on a GWM badge on the rear and the emblem of their respective sub-brand on the entrance. 

Whereas Mr Maciver wouldn’t determine particular fashions, the Wey model could possibly be launched right here with a number of hybrid automobiles as GWM has beforehand pointed to hybrids – and notably plug-in hybrid (PHEV) powertrain know-how – as being key to additional progress in Australia. 

This will likely embrace the PHEV-powered Wey Blue Mountain six-seat SUV because the flagship for the model, which GWM has beforehand informed CarExpert could be positioned above the Haval H6 mid-size in Australia.