Relations between the NBA and China had soured after a pro-democracy tweet was favored by a workforce official in 2019.
Revealed On 10 Oct 2025
The Brooklyn Nets and the Phoenix Suns met in a sold-out preseason sport in Macau on Friday as followers cheered the NBA’s return to China after a six-year absence prompted by a pro-democracy tweet.
The primary of two matches in Macau capped the NBA’s bid to fix fences with China, a profitable market the place an estimated 125 million folks play basketball.
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“The ambiance is superb. I’ve been a Suns fan for a very long time,” mentioned David Jin, 26, who took a day journey from the close by Chinese language tech hub of Shenzhen.
“The NBA ought to come to mainland China extra usually. If it’s on my doorstep, I’ll present as much as give my help,” Jin mentioned, including he spent about 5,000 yuan ($700) for tickets and journey.
Followers within the packed Venetian Enviornment gave four-time NBA All-Star Devin Booker a roaring reception and likewise significantly appeared ahead to seeing China’s 22-year-old debutant Nets ahead Zeng Fanbo.
NBA commissioner Adam Silver mentioned on Thursday that “there’s large curiosity within the NBA all through China.”
Constructing on the attraction offensive, Nets head coach Jordi Fernandez mentioned the China journey was partially a chance go to and to study a brand new tradition.
“We’re instructed that we get help from China, numerous followers watching our video games. However the actuality is you don’t know till you come right here,” he mentioned.
Additionally talking earlier than the sport, Suns head coach Jordan Ott mentioned lots of his gamers have been travelling to China for the primary time.
“Simply that pleasure once they stroll out tonight – we all know it’s a packed home – can be a extremely cool expertise for all of us to recollect,” Ott mentioned.
The Chinese language Basketball Affiliation introduced a strategic partnership with the NBA on Friday, which incorporates offering alternatives for Chinese language groups to participate within the NBA Summer time League and WNBA preseason video games in the US, in accordance with state media.
The NBA’s reputation in China took off through the 2000s with the Yao Ming craze, however the relationship soured markedly after a workforce official tweeted his help for the 2019 pro-democracy protests in Hong Kong.
The NBA was frozen out of China, and this was the league taking its tentative first steps again in.
Qin Junhong, a 19-year-old finding out in Macau, mentioned he remembered little concerning the dispute and was simply “excited” to attend the sport together with his pals.
“There have been so many individuals speeding for tickets,” Qin instructed the AFP information company.
Friday’s sport is a part of a multimillion-dollar deal to stage NBA preseason matches on the Venetian Enviornment, a part of the Las Vegas Sands conglomerate managed by the Adelson household, who’re the bulk possession group within the Dallas Mavericks.
Macau, the one place in China the place on line casino playing is authorized, is a particular administrative area of China near Hong Kong.
Consultants say that enjoying the primary NBA video games since 2019 in Macau was one thing of a “comfortable touchdown”, slightly than enjoying in mainland China.
Earlier than the sport, crowds took selfies at NBA-themed cubicles and retailers in a conference corridor, with massive indicators displaying the logos of the league’s Chinese language model companions.
The Venetian Enviornment sits on the coronary heart of Macau’s upscale hotel-casinos district often known as the Cotai Strip, dwelling to a reproduction Massive Ben and Eiffel Tower.