The standard Gremlin’s final hurrah.
By 1978, American Motors (AMC) had all however run out of steam. With the midsize Matador on the way in which out, the Kenosha, Wisconsin-based carmaker would quickly be promoting solely small vehicles, and dated small vehicles at that.
1978 AMC Gremlin GT
And although a kind of fashions, the subcompact Gremlin, was to be considerably up to date for 1979—and renamed—AMC selected to provide the previous mannequin a correct sendoff.
Gremlin GT Bundle
Launched within the spring of 1978, about halfway by means of the normal mannequin yr, the Gremlin was surprisingly gifted a sport look bundle that went a good distance towards sprucing up the maker’s least-expensive mannequin.
Bundle Contents
The GT Bundle, which added between $300 and $400 {dollars} to the Gremlin Customized’s $3600 base value, included quite a few enjoyable trim and look options, together with:
- Flared fender openings
- Stripe bundle
- Blackout exterior trim
- 14-inch rally wheels
- Radial tires with raised white letters
- Distinctive inside trim with up to date dashboard
- Black leather-based-wrapped sport steering wheel
- “Rallye” gauge bundle with tachometer
- 258-cubic-inch inline six

Nothing Actually Sporty
What was sadly not included was any actual performance-improving options. That stated, if we’re studying the brochure accurately, any Gremlin may very well be had with the non-compulsory “Heavy Obligation Suspension,” which might go far towards bettering the GT’s—or any Gremlin’s—dealing with.
Heavy Obligation Suspension
Included as a part of the Heavy Obligation Suspension bundle have been stiffer coil springs, particular shock absorbers, a thicker entrance stabilizer bar, and upgraded rear leaf springs. A number of sources recommend that the majority GT Bundle geared up vehicles have been additionally fitted with the upgraded suspension.
Energy and Efficiency
Energy was one other matter. American Motors had stopped providing the 304-cubic-inch engine within the Gremlin, leaving the maker’s trusty-but-slow-revving 258-cubic-inch six to energy the would-be sporty GT.
Whereas torquey and comparatively easy, the 258 was not a efficiency powerplant, and at simply 120 horsepower, the GT was not setup to win many stoplight drag races. Outfitted with the usual 3-speed guide transmission, the Gremlin GT would attain 60 mph in a reported 11.0 seconds. Whereas not present stopping, that quantity was not fully disappointing by late-Seventies requirements.
Trendy Competitors
Working towards AMC when it comes to promoting sporty Gremlin fashions was the launch of an all-new, and decidedly modern-looking Ford Mustang for 1978. The brand new ‘Stang featured clear strains, all-new structure, was light-weight, and may very well be had with a small V8 engine.
gross sales
And, beginning at round $4000, the Mustang was not considerably dearer than the Gremlin. For that reason—and several other others—the Gremlin GT was a sluggish vendor. Precise numbers are elusive, however a number of sources report gross sales of round 3000 examples, making a Gremlin GT a uncommon discover as we speak.
Spirit and Harmony
For the 1979 the Gremlin, together with its structure associate the compact Hornet, have been freshened and renamed. The Gremlin grew to become the Spirit, whereas the Hornet grew to become the Harmony. And for some time, the updates helped to maintain AMC gross sales from falling. As for the GT Bundle, it was supplied for 1979 on the brand new Spirit, although solely on the brand new fastback-style Liftback.
Print Advert
As for this advert, we applaud the trouble to promote a really under-achieving sporty Gremlin variant, but additionally its time delicate nature. The Gremlin GT was supplied for less than about six months, which makes this automotive, and this advert, fairly scarce.

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1978 AMC Gremlin GT Photos
Click on beneath for enlarged photos