Austin’s underground inventive scene simply acquired a brand new residence, and it smells faintly of smoked meat and risk.
Secret Disco Society, the collective behind among the metropolis’s most creative rave experiences, has reworked the previous Texas Sausage Firm constructing into Secret Disco Studio. The family-owned manufacturing unit opened again in 1942 and spent many years supplying smoked sausages to the neighborhood till the pandemic shuttered operations.
Secret Disco Society clearly noticed potential within the bones of the place and determined to pack it with new taste. The constructing now homes three manufacturing studios and a modular occasion house designed for Austin’s rising artists.
The ability features a blacked-out DJ studio geared up with CDJs and multi-camera recording setups, a white cyc wall picture studio, a recording studio with Apollo interfaces and high quality displays, and an deserted meat freezer which artists can paint, tag or fully reimagine between shoots. Your entire warehouse doubles as an occasion venue for the whole lot from raves to style reveals.
“Secret Disco Studio solves the whole lot we want existed once we began 5 years in the past,” says the group’s founder, Tanner Friesen, whose workforce needed to laboriously intestine and power-wash the outdated meat manufacturing unit earlier than repurposing it. “We wanted an area to discover ways to use CDJs. A spot to get correct headshots and promo movies. Someplace to document our personal music, shoot merch and never break the financial institution doing it. We constructed it for each inventive in Austin who’s attempting to degree up.”
It represents a uncommon alternative in Austin’s more and more costly market, giving creators an opportunity to beef up their portfolios with out getting butchered by lease costs. The studio, Friesen provides, is “no-frills, reasonably priced and versatile sufficient for folks to experiment and push their very own boundaries.”
The outdated manufacturing unit could have closed up store, however the constructing remains to be within the enterprise of serving to folks deliver residence the bacon. Its pricing mannequin retains barrier to entry low, focusing on creators who want skilled services with out venture-backed budgets.
“We hope this turns into an area folks look again on and say, ‘Do not forget that loopy factor occurred at that sausage place?’” Friesen mentioned. “After which go make one thing crazier subsequent time.”
Secret Disco Studio is now accepting bookings by way of its Instagram web page.
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