Are you able to discover the facility of public relations and the way it shapes the narratives of your favourite celebrities and influencers? In a media-driven world the place tales affect perceptions, publicists play a key position in amplifying voices, spotlighting tales, and driving conversations that encourage change. Julia Matina, a rising pressure within the PR business at Emily Blair Media, shares her journey—from finding out overseas in Florence to engaged on high-profile journal covers—fueling her ardour for strategic storytelling. On this unique interview, she discusses the affect of media, the fast-paced world of publicity, and what units Emily Blair Media aside in an ever-evolving business.
Meghan Forte: In what methods do you are feeling that being a publicist can encourage the following technology? (with media’s affect, and so forth)?
Julia Matina: As a publicist, you’ve got the flexibility to form narratives, spotlight necessary points, and convey consideration to voices and tales which may in any other case go unheard. In immediately’s media-driven society, the place folks’s opinions are closely influenced by what they see and listen to, this energy is big. Being a publicist demonstrates how impactful efficient communication and strategic storytelling will be in shaping opinion, constructing and sustaining a optimistic repute, and elevating consciousness about numerous matters, firms, and people.
Meghan Forte: The place did you examine and what drew you to changing into a publicist, and dealing with Emily Blair Media?
Julia Matina: I earned my bachelor’s diploma from SUNY Geneseo. My school expertise was fairly distinctive—I solely spent two years on campus after which studied overseas in Florence, Italy, for a 12 months. Sadly, when COVID hit, I used to be among the many final Individuals to return residence, lacking the constitution flight Governor Cuomo despatched (completely not on objective). My senior 12 months of school concerned chilly calling, finding out for the LSAT for a possible profession in leisure legislation, and studying the CAA Powerhouse ebook—hoping to sooner or later have lunch with Michael Ovitz. I landed an superior internship at Younger Hollywood, working with Joely Dwell. So, I flew to LA and selected to complete my final 12 months of school on-line.
Rising up with mother and father who owned a manufacturing firm and studios, I used to be immersed within the leisure world from a younger age. I did a whole lot of baby performing on Sesame Road and PBS Youngsters, and spent hours at my mother or father’s studio, which made the business really feel like a pure match. I took a number of PR programs in school and was drawn to Emily Blair Media’s (EBM) small, specialised staff. I cherished the artistic freedom and the thrilling initiatives Emily and the staff have been engaged on. The hands-on surroundings and suppleness have been particularly necessary to me, significantly with my transfer from New York to Los Angeles. My first week concerned being on set for a Forbes cowl shoot. That have solidified my feeling that I used to be precisely the place I wished to be. Every little thing simply appeared to fall into place.
Meghan Forte: What makes Emily Blair Media distinctive?
Julia Matina: What units EBM aside is our small, specialised staff. As avid shoppers of the content material our shoppers produce, we have now a pure understanding of what resonates with their audiences and which methods might be best. Our staff collaborates seamlessly throughout our LA, NY, and UK workplaces, mixing various views and experience. This international but close-knit method ensures we keep forward of business tendencies and ship distinctive, customized service to our shoppers, irrespective of the place they’re.
Meghan Forte: What’s the behind the scenes like for a publicist that many will not be conscious of?
Julia Matina: Being a publicist is a whirlwind job and each day is extraordinarily totally different. A lot of the work occurs behind the scenes—crafting press releases and pitches, marketing campaign technique, averting PR crises, constructing media relationships, establishing photoshoots or constructing trend week itineraries, dealing with last-minute adjustments and media requests, and so forth. This position requires a whole lot of persistence and nice consideration to element, however the satisfaction of our shoppers makes each effort worthwhile.
Meghan Forte: What are a few of your specializations in your subject ( do you give attention to PR in a selected subject like healthcare, literature, finance, etch, along with leisure?)
Julia Matina: I lead the Leisure Division at EBM, the place I symbolize a various roster of expertise, together with artists, actuality TV personalities, actors, actresses, tv hosts, and podcasters, and extra.
Meghan Forte: What are your favourite books?
Julia Matina: Love psychological thrillers…The Gifted Mr. Ripley, Strangers on a Prepare, and so forth.
This unique interview with Julia Matina, of Emily Blair Media has us at Social Life-style Journal intrigued! Emily Blair Media is a prime public relations agency within the Los Angeles space and across the globe. Thanks to Julia Matina, for sharing your perspective and for giving us a glimpse into your world.Skilled Web site
