Have you ever ever dreamed of working with prime influencers, Hollywood expertise, and main literary voices from coast to coast? On this thrilling interview, Social Life-style Journal spotlights Leisure Lab—a famend expertise and literary administration agency—now sharing unique information: the launch of its new Digital Division, marking a daring enlargement into the digital media house. Meet the powerhouse crew, together with co-founder Sean Dubravac, and uncover what’s subsequent for this trailblazing firm behind Leisure Lab and uncover what’s subsequent for this business trailblazing agency. Digital influencer purchasers from across the globe embrace:Cherdleys, Tiffany Chen, Kelsi Davies, Jenna Corridor, Magic Singh, and plenty of extra.
Leisure Lab is happy to share on this unique interview the entire thrilling particulars:
Meghan Forte: What impressed the launch of the Digital Division at the moment?
Sean Dubravac, Leisure Lab Supervisor: Earlier this 12 months, I had a sudden spark concerning the digital/social media subject…—proper across the similar time a couple of larger influencers unexpectedly reached out, asking us to symbolize them. Coincidentally, this 12 months is the primary time ever that world digital video advert spend is projected to surpass linear TV advert spend. And in Could of this 12 months, digital media—particularly streaming providers—surpassed conventional media (broadcast and cable TV) when it comes to U.S. viewership share. So the celebrities have aligned, you could possibly say!
Meghan Forte: How does the addition of digital expertise complement your current roster of actors, writers, and administrators?
Sean Dubravac, Leisure Lab Supervisor: A number of of our present actors, writers, and administrators are already notable content material creators/influencers, in order we had been including new digital expertise, we additionally notified our present purchasers that we’re now capable of help with their digital offers as nicely. The addition of illustration providers within the digital world solely strengthens us as an organization, as we’re turning into much more related, resourceful, and useful to our present and future purchasers.
Moreover, an growing variety of studio and casting executives, in addition to impartial producers, have began assigning extra worth to artists with robust social media followings. So with the ability to assist our purchasers strengthen their social media footprint can solely profit their careers.
Meghan Forte: How do you envision bridging conventional expertise with rising digital influencers?
I don’t see conventional and digital media as both/or areas. I imagine that if an artist can do each and is obsessed with each, they need to work in each lanes. Identical to we’ve seen the traces between TV and film expertise blur over the previous decade, the identical is going on between conventional and digital media.
Meghan Forte: What qualities do you search for when signing new digital expertise?
Sean Dubravac, Leisure Lab Supervisor : We take a look at fairly a couple of parameters—beginning with the kind of content material they produce, variety of followers, insights, earlier model partnerships, and so on. We additionally need to work solely with type, respectful artists who’re in tune with their creativity and have one thing significant to say.
Meghan Forte: What platforms are you specializing in most proper now—TikTok, YouTube, Instagram—or is it a multi-faceted method?
Sean Dubravac, Leisure Lab Supervisor: The variety of platforms, their recognition, algorithms, and so on., change on a regular basis, so we cowl all of them and push equally on all fronts. It’s the Wild West out right here, so we’re staying nimble, frequently studying, and including new instruments to our toolbox!
Meghan Forte: How do you assist creators maintain the authenticity of their manufacturers as they develop?
Sean Dubravac, Leisure Lab Supervisor: We encourage our creators to say no model partnerships or collaborations that don’t align with their identification or values. In the event that they don’t assume they’ve a lot to contribute to the model or that the requested posts wouldn’t prove nicely, then it’s higher to respectfully cross.
Meghan Forte: As a bicoastal expertise and literary administration firm, what makes providers from Leisure Lab distinctive?
Sean Dubravac, Leisure Lab Supervisor: Most of the social media administration firms and companies keep solely within the digital lane and supply solely these providers whereas we cowl movie, TV, commercials, print, VO, theatre, literary and digital so we do really feel that we provide “virtually” 360-management providers to our artists. The rationale I say “virtually” is as a result of none of us are that nice at music so we don’t supply music administration at the moment as a part of our providers. Our administration crew can also be the very best we’ve ever had. It’s composed of educated and good-hearted individuals who care about their purchasers and work laborious for them.
Wish to study extra concerning the actuality behind the world of influencers? Influencer Jenna Corridor, represented by Leisure Lab, additionally has this to say to Social Life-style Journal:
“I’m very lucky to have a accomplice who helps to separate the price of dwelling, in any other case I would wish to always chase the posts that achieve essentially the most views and due to this fact usher in essentially the most cash. Due to that I get to take dangers on content material that strays from my standard Boy Mother/Rae Dunn/10K BC movies. I’ve the liberty to attempt content material I discover humorous however could in the end flop. Typically it hits, typically it doesn’t, however I get to take a swing to problem myself both method. I’m fortunate to say to date in my content material creation profession I’ve by no means hit a fork within the street the place I’ve had to decide on creativity OR enterprise.”
Sean Dubravac, Leisure Lab Supervisor: Many social media administration firms and companies keep solely within the digital lane and supply solely these providers, whereas we cowl movie, TV, commercials, print, voiceover, theater, literary, and digital—so we really feel that we provide “virtually” 360-management providers to our artists. The rationale I say “virtually” is as a result of none of us are that nice at music, so we don’t supply music administration at the moment. Our administration crew can also be the very best we’ve ever had. It’s comprised of educated, good-hearted individuals who genuinely care about their purchasers and work laborious for them.
Leisure Lab is acknowledged as being a prime tier bicoastal, expertise and literary administration firm. It’s proud to serve purchasers all around the globe, and serve each the East and West Coast. To study extra about content material creators with Leisure Lab take a look at extra info right here. Thanks as nicely to Mr. Sean Dubravac in your time and unique interview with Social Life-style Journal!
Skilled Web site
IMDb Profile
Los Angeles | New York
Los Angeles: 8447 Wilshire Blvd. Suite 103 Beverly Hills, CA 90211
Los Angeles E-mail: [email protected]
New York: 1441 Broadway, sixth Ground #6096 New York, NY 10018
New York E-mail: [email protected]
