New 12 months, new feed?
In the present day on the weblog we now have a publish from Julia Broome that can actually gentle a hearth in you. You’re going to complete this publish, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her high tricks to optimize your content material technique with examples and tangible suggestions that you could simply apply to your individual content-creating life. Full with pattern calendars and ‘pillars’ to reference, this publish is filled with worth.
If in case you have but to fulfill Julia she is a powerhouse relating to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the subsequent stage, Julia has now launched her personal programs and instruments to deliver her tips of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years outdated, grew up in Los Angeles, graduated high of my class at UCLA, and am somebody who might spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for just a little over 7 years which, because the cliché goes, is in no way what I went to varsity to do. Nevertheless, how I obtained right here is just too serendipitous to not share. To take you again for a second: A couple of month or so earlier than graduating, I used to be looking for an internship alternative that may assist me stand out for graduate faculty. On the time, it was really the wild wild west in social media: Influencers and bloggers have been popping up left and proper and though I used to be intrigued by the social media area, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none apart from, Lauryn Bosstick, and he or she was interviewing a wellness influencer who additionally had a PhD in pharmacy. I bear in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a few month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first shopper, which modified your complete trajectory of my profession… I believe it’s protected to say that Lauryn is a large purpose why I’m within the place I’m at this time – The truth that I’m now writing a weblog publish for the TSC group is simply the cherry on high in essentially the most full circle scenario!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be desperate to make a reputation for myself as a SMM so I jumped headfirst into each expertise I probably might: from working freelance to working at an company, dealing with huge product launches, orchestrating model offers, producing efficient website positioning methods and MUCH extra. You identify it, I’ve finished it.
For the whole thing of my profession, I’ve been extraordinarily behind the scenes and took delight in rising my purchasers’ accounts with out anybody figuring out who I used to be or what I did. Nevertheless, final 12 months, I made a decision to place myself on the market on TikTok to share all of my suggestions, tips, classes, and recommendation I’ve accrued over time. I discussed this earlier, however I’m a analysis girlie by way of and thru, so my intention with beginning my very own account was to share REAL social media recommendation that really works: no B.S, no false guarantees.
On that very same be aware: I additionally began a social media course for each social media managers and aspiring content material creators to attain success and created a social media planner to assist creators and creatives keep on monitor. This 12 months, I began posting on Instagram, in addition to TikTok, and have created a group of virtually 240k mixed followers on each platforms. Whereas serving to my purchasers is wonderful– I’ve by no means felt extra fulfilled serving to my group lastly get to the subsequent stage with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most bold, entrepreneurial, good, and pushed individuals on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter method, so on that be aware… Let’s speak about optimizing your content material technique and squeezing the *most* juice as doable out of your content material.
Find out how to Optimize Your Content material Technique
Proper off the bat I’m going to say one thing which may make you hate me (please don’t!!) however social media development is not straightforward and in case you don’t know learn how to work smarter, not tougher, you’ll doubtless burnout. The hot button is figuring out learn how to really optimize your content material technique so that you simply’re not working round like a headless hen continuously pondering: Sh*t I haven’t posted something at this time!!! What am I going to do/what am I going to publish??!! Should you really feel referred to as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You would possibly’ve heard different individuals inform you that it is advisable to “area of interest” down or in different phrases: choose one matter to concentrate on and keep on with that. Nevertheless, that has by no means, and can by no means, be the recommendation I might give to you. In my view, that’s a short-term technique that can simply trigger you to really feel such as you’re caught speaking about the identical factor over and again and again!
As an alternative, I’ve all the time believed in having one content material anchor and 4-5 further content material pillars so that you’ve got a variety of subjects that you could speak about. So let’s say your predominant focus is magnificence however you additionally produce other subjects you need to share on social media. Your content material anchor can be magnificence and your content material pillars may very well be one thing like: wellness, dwelling decor, and way of life. So step #1 is to sit down down and take the time to outline your content material pillars so that you simply’re actually clear on what you’ll be often posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 instances out of 10, individuals miss the mark on having a powerful content material plan. I extremely suggest creating an editorial calendar that can act as your roadmap so as to be certain that you’re posting a steadiness of your content material pillars (which ought to already be established from step 1). To make this step further easy for you, I’ve included a pattern editorial calendar under so that you can get an thought of what this could seem like.
Fast be aware #1: The primary factor I would like you to note is that your content material anchor (which we established as magnificence) is usually mirrored twice whereas all the opposite content material pillars are often unfold out evenly, solely as soon as. That’s as a result of your content material anchor is often going to be one thing you focus extra on. #2: Social media shouldn’t be a one-size-fits-all so this editorial calendar is totally going to look completely different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in frequent? Apart from all of them being massively profitable social media girl-bosses? All of them squeeze essentially the most out of their content material and so they simply so occur to make use of an especially related content material formulation. By now, we all know that I like to do my analysis – Which is how I found that every one three of them have created a formulation to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC group loves a “work smarter, not tougher” scenario so that is proper up your alley– and to take out any guess work, I’m going to present you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept your content material anchor is magnificence. The most typical magnificence idea in the meanwhile is “Get Prepared With Me” movies – So let’s run with that. Right here’s learn how to get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This might be a fast 30 second video exhibiting the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This might be an extended 1 minute video that may present your complete make-up course of or that may present you doing all of your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This might be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush approach, and so on).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your closing look, to indicate your outfit, to indicate how you probably did the blush approach, and so on. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This might be an extended 1 minute video that may present you taking all the pieces off, doing all of your PM skincare routine, and so on.
And voila, now you could have 5 items of content material for the worth of 1. THAT is the way you optimize your content material to the fullest and this sort of formulation can and ought to be utilized to ANY class of content material (health, spirituality, well being, trend – something + all the pieces). This, alone, is a goldmine relating to content material optimization however there are two extra steps that can actually take you to the subsequent stage.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we would like it to be on hearth – So let’s run by way of a brief breakdown of learn how to know what to publish to Instagram vs. TikTok. Spoiler alert: You need to use step #3 to set you up for achievement so it’s principally a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you simply’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’d use the feedback of this publish to inform your viewers you could have an extended make-up GRWM posted on TikTok so as to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you could possibly let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, try to be utilizing the remark part to let individuals know that you’ve got the complete GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s essential to your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you possibly can let your viewers know that in the event that they need to see the complete look, they will go to your Instagram.
Now, it’s protected to say your content material technique is on hearth. The very final step is straightforward however positively an important so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
To begin with, in case you made it thus far and also you’re studying this: Simply know I’m pleased with you and that you simply’re going to be so glad you caught round. This closing step is essential to optimize your content material technique as a result of it’s in all probability an important facet of social media: posting CONSISTENTLY! The entire above steps imply nothing except you’re in a position to keep on with a content material schedule that works for you so I went forward and created 3 completely different posting schedules that you could select from. I extremely suggest choosing the one which feels essentially the most do-able to you after which working your means up.
Now that you’ve got all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the type of content material technique that makes you’re feeling such as you lastly have all of your geese in a row and are not stressing about what to publish, when to publish, and which platform to publish it on. You’ll be able to thank your self for following these 5 steps, and you may thank me later when it really works.
Need extra social media recommendation similar to this? I’ve beloved each second of delving into content material technique optimization with you and that is one thing I can speak about for DAYS so in order for you extra recommendation similar to this: Yow will discover me on Instagram and TikTok at @juliabroome – my DMs are all the time open when you’ve got any questions.
I hope you guys beloved this breakdown as a lot as I’ve beloved creating it for you. And in case you’re a content material creator desperate to go even deeper into this topic, my Content material Course can be excellent for you. Or in case you’re studying this as a social media supervisor who needs to realize extra purchasers or discover ways to improve your SMM enterprise, I’d like to have you ever in my course group.
Both means, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I can be launching one thing earlier than the top of the 12 months that might assist you discover your dream job… Particulars to return on Instagram however I’ll go away you with that. Pleased content material planning!
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There you could have it. The whole lot it is advisable to take your social media presence to the subsequent stage. Hold us posted within the feedback under.
Within the meantime, you should definitely take a look at Julia’s content material for much more worth. As you possibly can see, she delivers.
x, The Skinny Confidential crew.
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