Jess Glynne‘s ‘Maintain My Hand’ has taken on a lifetime of its personal after turning into a viral meme.
- READ MORE: Soundtrack Of My Life: Jess Glynne
In what’s now develop into a ubiquitous audio on social media, the airline’s breezy tagline “nothing beats a Jet2 vacation” is ready to Glynne’s 2015 monitor to promote their bundle offers.
The cheery jingle has now soundtracked 1.3m movies on TikTok, with almost all exhibiting clips of nightmare vacation experiences.
These embody fights on planes, drunken accidents and journey delays, with the audio turning into shorthand for holidays gone fallacious.
Due to the recognition of the pattern, Glynne has taken to closing stay units with the tune, with followers chanting strains from the now-famous advert earlier than the refrain kicks in, with some even bringing alongside indicators studying: “Nothing beats a Jet2 vacation”.
@elliem987 nothing beats a jet 2 vacation
@real_cecee Replying to @𝑵𝒊𝒌𝒊 right here you go😂😂😂😂😩 #jet2holidays #salaamcave #zanzibar🇹🇿
@clipz_hq1 And I imply nothing! 🤣 #fyp #jet2holidays #trending #viral
@madsjpg Nonetheless humorous 😭😭 nothing beats a jet2 vacation frrrrr #jet2 #jet2holidays #pattern #humorous #vacation #journey
@jessglynne Darlin… ✈️ #jet2holidays #holdmyhand #Jet2 #JessGlynne
The pattern has even gone stateside, with American audiences attempting their hand on the jingle. Per Forbes, its enduring success on social media has seen search curiosity in Jet2holidays at an all-time excessive, and the search question “what’s a Jet2 vacation” has almost quadrupled up to now week, based on a Google pattern report.
Again in 2023, Glynne addressed the audio after criticism after passengers took to social media to complain concerning the tune being overplayed by the vacation firm.
“I don’t need to hear anybody on loop in my ear, however on the identical time, I’m like, ‘ you’re going on vacation now in case you hear the tune, so that you’re welcome,’” she stated on the time.
Whereas calling the rising pattern “so humorous”, she revealed she had by no means “really acquired on a Jet2 flight”.
How can nothing beat a jet 2 vacation when all I do is win
— T-Ache (@TPAIN) July 15, 2025
“I’ve been on each airline within the UK,” she stated, including: “I imply, the place the hell are my flights at Jet2? Take me to Mallorca.”
Final yr, the ‘Relatively Be’ hitmaker revealed that she virtually give up music altogether as a consequence of “the scrutiny” she confronted on-line, explaining that the “means it [online criticism] made me really feel, the pure slog, the scrutiny,” have been driving components as to why she debated leaving her music profession behind.
“The quantity that I’ve put in and the self-belief and the battle and the battles (I’ve gone by means of with) myself and with folks round me to get to the place I’m, I used to be like: ‘Nah man, you may’t throw all of it away.’”
