Standing in Tesco, unable to determine between Natural Essences or Pantene as a result of your ex has fully destroyed your skill to perform.
It’s absurd. It’s particular. And it’s the precise premise of “Grocery store,” the most recent from British woman group Say Now.
Written by RAYE alongside Johan Lenox and producer John Hill, the observe (launched tenth October 2025) sees the trio (Maddie, Yssy, and Amelia) leaning totally into chaos.
They’ve been selecting up steam recently, changing into the primary woman group to carry out with DJ AG, plus getting nods from Ayra Starr and SZA. This appears like their second.
Hill builds a beat that’s all bassline and swagger, however right here’s the place it will get attention-grabbing: the refrain doesn’t fairly sit the place you anticipate it to.
The instrumentation pulls again simply barely, leaving the vocals hanging on this bizarre, suspended house.
First pay attention, it feels off. Second pay attention, you realise it’s meant to really feel off. That’s the crash-out. The manufacturing completely channels Future’s Youngster’s “Say My Title,” however swap the confrontation for full emotional meltdown.
The music video commits to the bit fully. Bikinis. Grocery store freezer. Powerpuff Women collectible figurines. Efficiency power that implies they’ve genuinely misplaced it among the many frozen peas. It’s TikTok catnip, they usually comprehend it.
“ that feeling when a person’s finished you mistaken and one small factor simply sends you over the sting? That’s what ‘Grocery store’ is about,” the group says, and actually, truthful.
The vocals all through are genuinely sharp, the harmonies lock in correctly, and the entire thing performs just like the soundtrack to your subsequent public meltdown. Which, let’s be trustworthy, sums up 2025 completely.
